aoakashoro@alhikmah.edu.ng
08038494323; 07082613207

Prof. G.O.AKASHORO (B.Sc., M.Sc., PhD)

Professor

Historical Background

Professor G.O. Akashoro obtained his B.Sc (1987), M.Sc (1998), and Ph.D (2013) degrees in Mass Communication from the University of Lagos. His post graduation professional experience, after youth service (at NTA Ilorin, 1987-1988), spanning 12 years, covers the broad spectrum of marketing communication, particularly in the persuasive fields of public relations and advertising. He started his academic career, which spans 19 years till date, as a pioneer academic staff (Assistant Lecturer) at the Adebola Adegunwa School of Communication, Lagos State University, in 2001. He rose through the ranks, with the requisite experience in teaching, research, community service as well as journal article and book publications (local, national and international), to the position of Senior Lecturer in 2014. He left the Lagos State University in November 2014 for Al-Hikmah University, Ilorin where he rose to the position of a Professor of Mass Communication in December 2019.

Educational History

AKASHORO, Ganiyu Olalekan, Ph.D, is a Professor of Mass Communication (2019), former a Head, Department of Mass Communication, former Dean, School of Post Graduate Studies, and current Deputy Vice Chancellor of Al-Hikmah University, Ilorin, Nigeria. He obtained his B.Sc (1987), M.Sc (1998), and Ph.D (2013) degrees in Mass Communication from the University of Lagos. His post graduation professional experience, after youth service (at NTA Ilorin, 1987-1988), spanning 12 years, covers the broad spectrum of marketing communication, particularly in the persuasive fields of public relations and advertising. He started his academic career, which spans 19 years till date, as a pioneer academic staff (Assistant Lecturer) at the Adebola Adegunwa School of Communication, Lagos State University, in 2001. He rose through the ranks, with the requisite experience in teaching, research, community service as well as journal article and book publications (local, national and international), to the position of Senior Lecturer in 2014. He left the Lagos State University in November 2014 for Al-Hikmah University, Ilorin where he rose to the position of a Professor of Mass Communication in December 2019. He has close to 50 publications to his credit. His Ph.D thesis titled Agenda Setting Theory and the Influence of Celebrity Endorsement on Brand Attitude of Middle Class Consumers in Lagos, Nigeria, has been published online by the UNILAG Research Repository, a unit of the University of Lagos Library. Professor Akashoro has served the academic community in various spheres including serving as undergraduate and post graduate external examiner (up to the doctoral level) to many universities such as University of Ilorin, Kwara State University, Pan African University, among others. As a member of the academia, he has been active at many research output and training platforms such as conferences, seminars, workshops, symposia etc in terms of attendance, paper presentations, participation at interactive and chairing of syndicate sessions. His membership of academic and professional associations includes Association of Communication Scholars and Professionals of Nigeria (ACSPN), African Council for Communication Education (ACCE), Associate Member, Advertising Practitioners Council of Nigeria (APCON) and Associate Member, Nigerian Institute of Management. He is married with children October, 2020 Akashoro G. O. (Ph.D)

Research Interest

Marketing Communication, Communication Theory, Audience and Media Studies

Publications

1. Kayode, O. and Akashoro, G.O. (2010) Ethical Values and Issues in News Coverage in Nigeria. In Mass Communication: Book of Readings, Department of Mass Communication, University of Lagos, Nigeria, 76 – 97.

2. Akashoro, G. O. (2011) NAN as a Channel for Political Communication in Nigeria. In Mass Media and Society in Nigeria, Pate, U. and Oso L. (eds.), Malthouse Press Limited, Lagos, Nigeria, 217 – 238.

3. Akashoro, G. O. & Shaibu, H. (2012) Covert Advertising as an Effective Means of Brand Equity Enhancement and Income Generation in Home Video Production. In Dimensions of Advertising Theory and Practice in Africa, Olatunji, R.W. & Laninhun, B.A. (eds.), Dakar: Amalion Publishing, Senegal.

4. Akashoro, G.O. (2014) Political Participation and the Continuous Existence of the Nigerian State: The Centrality of the Mass Media. In The President’s Diary: Nigeria’s Ethical Revolution, Akinpelu, B. & Adeyeye, F. (eds.), Lagos: Ziklag Communications and Media Ventures Ltd, Nigeria, 230 – 256.

5. Okidu, O., Akashoro G.O. & Esiri, J.M. (2016) Comparative Analysis of Nigerian and United Kingdom Traditional Media Systems. In Communication and Contemporary Historical Development in Nigeria: Essays in Honour of Elder Ngwuoke Ngwuoke, Ajaegbo D. I. & Kelechi J. A. (eds.), Abakaliki: De Joe Press, Nigeria, 50 – 64.

6. Okidu, O. & Akashoro G.O. (2016) International News Flow: A Conceptual and Theoretical Exposition. In Communication and Contemporary Historical Development in Nigeria: Essays in Honour of Elder Ngwuoke Ngwuoke, Ajaegbo D. I. & Kelechi J. A. (eds.), Abakaliki: De Joe Press, Nigeria, 279 – 305.

7. Akashoro, G.O. & Suleiman, H.B. (2018) Imperative of Media Relations in Crisis Management: Lessons in Managing President Muhammadu Buhari’s Health Controversy. In Yakubu Ozohu-Suleiman and Shamsudden Muhammed (Edited), Mass Communication Education and Practice in Nigeria, Zaria: Ahmadu Bello University Press Ltd. Nigeria, 378 – 391.

8. Akashoro, G.O. (2018) Writing Outdoor Advertising Copy. In Abayomi Daramola and Adepoju Tejumaiye (Edited), Nigerian Outdoor Advertising: Concepts, Constructs, Issues, and Trends. Lagos: Unilag Press, Nigeria, 45 – 62.

9. Akashoro, G.O. (2018) Conducting the Literature Review. In Victor Ayedun-Aluma, Olubunmi Ajibade and Bolu John Folayan (Edited), Research Methods in Communication and Media Studies, New York: Franklin International Publishers, United States of America, 17 – 32.

10. Olatunji, R.W. & Akashoro, G.O. (2018) Structuring the Research Report. In Victor Ayedun-Aluma, Olubunmi Ajibade and Bolu John Folayan (Edited), Research Methods in Communication and Media Studies, New York: Franklin International Publishers, United States of America, 249 – 262.

11. Musa, M. O. & Akashoro, G. O. (2018) News Commercialisation and the Need for Public-oriented News. In Muyiwa Popoola and Godwin Ehiarekhian Oboh (Edited), Political Economy of Media Operations in Nigeria: Essays in Honour of HRH Oba Michael Bolorunduro Asaju, Oyo: Ajayi Crowther University, Nigeria, 229 – 244.

12. Akashoro, G. O. & Kayode, O. O. (2019) The Media and National Security in Nigeria: The Imperative of Social Responsibility. In Ajibolu Taiwo Balofin (Edited), Advanced Communication Research & Media Studies in Africa, New York: Franklin International Publishers, United States of America, 20 – 35.

13. Akashoro, G. O. & Shaibu H. (2019) Kinetic Analysis of the Scope, Nuances, Application and Gaps of the Socio-Cultural Tradition of Communication. In Ajibolu Taiwo Balofin (Edited), Advanced Communication Research & Media Studies in Africa, New York: Franklin International Publishers, United States of America, 145 – 156.

14. Akashoro, G.O. & Okidu, O. (2020) The Contemporary Public Relations and Advertising Practitioner: Functions and Pre-requisites. In Essential Readings in Communication and Media Studies, Bayo I. Oloyede and Babatunde Olagoke Oni (eds.), Ibadan: Stirling-Horden Publishers Ltd, Nigeria, 137 – 157.

15. Wonuola, M. M. & Akashoro, G.O. (2020) News Personalisation in Promoting Public Resonance in Nigerian Political Discourse. In Essential Readings in Communication and Media Studies, Bayo I. Oloyede and Babatunde Olagoke Oni (eds.), Ibadan: Stirling-Horden Publishers Ltd, Nigeria, 75 – 97.
16. Akashoro, G.O., Shaibu, H. & Onwunali, C.C. (2020) Role of the Media and Civil Society in the Conduct of Free, Fair and Credible Elections in Nigeria. In Essential Readings in Communication and Media Studies, Bayo I. Oloyede and Babatunde Olagoke Oni (eds.), Ibadan: Stirling-Horden Publishers Ltd, Nigeria, 59 – 73.

17. Akashoro, G. O., (2005) The Imperatives of PR Media and Methods in Public Relations Planning and Programming. In Dokunmu and Odetoyinbo (eds.) Journal of Nigerian Institute of Public Relations, Ogun State Chapter, Nigeria, No 7, 1 – 19.

18. Akashoro, G. O. (2006) Marketing Communication and Consumer Persuasion: A Philosophical Exposition. Bakcock Journal of Mass Communication, Nigeria, Vol. 1/2, 110 – 122.

19. Akashoro, G. O. and Shaibu, H. (2007) Public Relations Imperatives in National Development: The Nigerian Example. Bakcock Journal of Mass Communication, Nigeria, Vol. 1/ 3, 41 – 55.
20. Akashoro, G.O. and Shaibu, H. (2008) The Imperatives of Public Relations in Political Reforms: The Nigerian Example. Social Sciences and Humanities Review, Nigeria, Vol 3, 16 – 32.

21. Akashoro, G. O. (2008) Three and a Half Decades of Broadcasting in Nigeria: An Appraisal of the Ideological and Theoretical Implications. Indian Media Studies Journal, Jaunpur, India, Vol. 3/2.

22. Akashoro, G. O. (2008) Imperatives of the Internet in Educational Training and Research: A Survey of Lagos State University Academics. Africa Journalism and Communication Review (AJCR,) Nigeria, Vol.1 /2, December, 94- 118.

23. Akashoro, G. O. (2009) Challenges of Filmmaking and Exposure in Contemporary Africa: Perspectives of Lagos-Based Film Producers. Journal of Development Administration, Nigeria, Vol. 2 /1, August, 44 – 67.

24. Akashoro, G. O. & Thanny, N. (2009) Digital Media and Image Manipulation: Emerging Challenges of Contemporary Advertising Practice. International Journal of Broadcasting and Communication Technology, Nigeria, Vol. 2 /1, December, 49 – 61.

25. Akashoro, G. O., Kayode, J. & Shaibu, H. (2009) Playing the Exhibition Game: An Exposition of the Positive and Negative Effects of Sex Appeal in Advertising. Journal of Functional Management, Nigeria, Vol. 1 /1, December, 80 – 90.

26. Akashoro, G. O. (2010) The African Filmmaker and Content of African Films: A Study of the Perspectives of the Nigerian Film Audience. Global Media Journal: African Edition, South Africa, Vol. 4 /1, January, 84- 115.

27. Kayode, O., Akashoro, G. O. & Adeniran, R. (2010) Newspaper Coverage of Privatisation and Commercialisation in Nigeria: A Public Discourse Analysis. Communication Review, A Journal of the Department of Mass Communication, University of Lagos, Nigeria, Vol. 4/2, August, 139 – 160.

28. Akashoro, G. O., Kayode, J. and Shaibu, H. (2010) Theatre and Development: Opportunity and Challenges in a Developing World. Journal of communication, India, Vol. 2 /1, December, 107 – 112.

29. Akashoro, G. O. & Okidu, O. (2011) The Media and Predictive Factors in African Political Leadership: A Study on the Prospects for Presidency in African Nation-States. Journalism and Society, Nigeria, Vol.1/1, June, 58 – 78.

30. Akashoro, G.O., & Shaibu, H. (2012) Nollywood: Emergence and Challenges of a self- Styled Phenomenon. International Journal of Broadcasting and Communication Technology, Nigeria, Vol. 3 /1, December, 50- 63.

31. Ajaga, M.I., Adeyemi, A.R. & Akashoro, G. O. (2012) Formal Analysis of Jenifa. International Journal of Broadcasting and Communication Technology, Nigeria, Vol. 3 /1, December, 105- 115.

32. Ajaga, M. I., Adeyemi, A.R. & Akashoro, G. O. (2012) Hollywood and Nollywood: A Comparative Analysis of Coming to America and Jenifa. African Journalism and Communication Review (AJCR), Nigeria, Vol. 1/3, 47 – 78.

33. Adeyemi, A.R., Akashoro, G. O. & Ajaga, M. (2013) An Empirical Study of the Factors Responsible for the High Prevalence of Video Film Piracy in Nigeria. European Scientific Journal, Macedonia, Vol. 9/8, 18 – 42.

34. Adeyemi, A.R., Akashoro, G. O. & Ajaga, M. (2013) An Empirical Study of the Trend and Pattern of Video Film Piracy in Nigeria. European Scientific Journal, Macedonia, Vol. 9/14, 64 – 86.

35. Akashoro, G. O., Okidu, O. & Ajaga, M.I. (2013) Ideological Implications of Broadcasting Practice in Nigeria: From Pre and Post Independence Regulation to Deregulation. Journal of Humanities and Social Sciences (IOSR-JHSS), India, Vol. 15/2, 41 – 55.

36. Akashoro, G. O., Adeyemi, A.R. & Okunnu, G. (2013) Social Marketing Campaigns in Nigeria: A Study of Zip-Up Campaign. African Journalism and Communication Review (AJCR), Nigeria, Vol. 1/4, 18 – 46.

37. Akashoro, G.O. (2013) Agenda Setting Theory and the Influence of Celebrity Endorsement on Brand Attitude of Middle Class Consumers in Lagos, Nigeria. A Ph.D Thesis published Online by UNILAG Research Repository, a Unit of University of Lagos Library.

38. Ajaga, M. I., Akashoro, G. O. & Uduakobong, S. (2014) Typage in Nigerian Video Movies. Journalism and Society, Nigeria, Vol.1/2, June, 1 – 12.

39. Okidu, O, Akashoro, G. O. & Akagu, R. C. (2014) “ Not a Man, Not a Head” : A Qualitative Study on Women’s Views on Work Positions in NTA Kaduna, Nigeria. Journalism and Society, Nigeria, Vol.1/2, June, 56 – 63.

40. Toyosi, O., Akashoro, G. O., & Umudu, M. (2014) Influence of Foreign Films on Dress Culture of Nigerian Youths: A Study of Students of Two Universities in Lagos State. Journal of Multimedia Technology and Communication Studies (JMTCS), Centre of Excellence in Multimedia and Cinematography, Department of Mass Communication, University of Lagos, Nigeria.

41. Akashoro, G.O. (2014) Agenda Setting Theory and the Influence of Celebrity Endorsement on Brand Attitude of Middle Class Consumers in Lagos, Nigeria. A Ph.D Thesis published Online by UNILAG Research Repository, a Unit of University of Lagos Library.

42. Akashoro, G. O., Suleiman, H.B., & Okunnu, G. (2015) The Media of Government Relations: An Evaluation of Lagos State House of Assembly. Journal of Communication and Media Technology (JCMT), Nigeria, 13 – 36.

43. Akashoro, G. O., Suleiman, H.B., & Okunnu, G. (2015) Public Relations and Nation Branding: Reflections from Nigeria. Media and Communication Review (MCR), LASU School of Communication, Lagos State University, Nigeria, 1 – 29.

44. Akashoro, G. O., & Suleiman, H.B. (2016) Influence of New Media on Media Buying among Selected Lagos-based Advertising Practitioners. Entrepreneural Journal of Management Sciences (EJMS), A publication of Faculty of Management Sciences, Al-Hikmah University, Ilorin, Nigeria, Vol. 5/1, 31 – 44.

45. Akashoro, G. O., & Suleiman, H.B. (2016) Role of Publicity in the Lagos State House of Assembly Media Relations. Spring Board Journal of Al-Hikmah University, Faculty of the Humanities and Social Sciences, Vol 8/1,Al-Hikmah University, Ilorin, Nigeria, 49-68.

46. Akashoro, G. O., Ajaga, M., & Okunnu, G. (2016) Assessment of Applications of Social Marketing Campaigns in Nigeria: A Study of Polio Prevention Campaign. Al-Hikmah Management Review, Department of Business Administration, Faculty of Management Sciences, Al-Hikmah University, Ilorin, Kwara State, Nigeria.
47. Suleiman, H.B. & Akashoro, G. O (2020) Legislative Media Relations in Lagos State House of Assembly, Nigeria. In Olatunji, R.W., Ogwuezi-Ndizika, A., and Jimoh, J. (Edited), Media, Governance and Sustainable Development in Nigeria, A Festschrift in Honour of Professor Lai Oso at 60. Lagos: LASU Publishers.

48. Akashoro G. O. & Babatunde, A., (2009) Role of Communication in Conflict Resolution and Crisis Management: The African Experience. In Oso L., Ajibola, T. and Odunlami, D. (eds.) Media, Governance and Development in Africa: Book of Proceedings, Ago- Iwoye: Idowu Sobowale Conference, Nigeria, 167 – 175.

49. Babatunde, K.A., Akashoro, G.O. & Adeyemo, S.A. (2011) Religion, Media and Terrorism: An Ethical Appraisal from the Islamic Perspective. In Omojola Oladokun (ed.) Media, Terrorism and Political Communication in a Multicultural Environment: The 14th ACCE Conference Proceedings, Covenant University, Nigeria, 412 – 419.

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