M.Sc. MASS COMMUNICATION

FACULTY OF HUMANITIES AND SOCIAL SCIENCES

DEPARTMENT OF MASS COMMUNICATION

PROPOSED PROGRAMME: M.Sc. MASS COMMUNICATION

March, 2020

M. Sc Mass Communication

Full Time Programme

Course List.

Harmattan Semester

(Compulsory Courses)

COURSE CODE	COURSE TITLE	CREDIT	STATUS
MCM 801	Communication Theories	2	C
MCM 803	Advanced Communication Research	2	C
MCM 805	Population and Health Communication	2	C
MCM 807	Multimedia Training for Communication Practice	2	C
MCM 809	Applied Communication	2	C
MCM 899	Research Project (Dissertation)	5	C
	Total	15

Courses in Areas of Specialization (Harmattan Semester)

(Print Journalism)

S/N	COURSE CODE	COURSE TITLE	CREDIT	STATUS
1	MCM 811	Technique of Editorial Writing and Critical Review	2	E
2	MCM 813	Newspaper and Magazine Organization Management and Production	2	E
3	MCM 815	Interpreting Urban Problems	2	E
4	MCM 817	Public Affairs Reporting	2	E

Advertising & Public Relations

S/N	COURSE CODE	COURSE TITLE	CREDIT	STATUS
1	MCM 831	Advertising and Society	2	E
2	MCM 833	Creative Workshop in Advertising and Public Relations	2	E
3	MCM 835	Media Workshop in Advertising and Public Relations	2	E
4	MCM 837	Advertising and Public Relations Campaign Management	2	E

Radio/Television & Film

S/N	COURSE CODE	COURSE TITLE	CREDIT	STATUS
1	MCM 821	Broadcast Station Operations Management	2	E
2	MCM 823	Advanced Radio Production Techniques	2	E
3	MCM 825	Advanced Production (TV & Film)	2	E
4	MCM 827	Radio and TV Digital Production	2	E

Rain Semester

(Compulsory Courses)

COURSE CODE	COURSE TITLE	CREDIT	STATUS
MCM 802	Topical Seminar in Mass Communication	2	C
MCM 804	Communication for Development	2	C
MCM 806	Bibliography of Communication	1	C
	Total	5

Courses in Areas of Specialization (Rain Semester)

Advertising & Public Relations

1	MCM 832	Advertising and Consumer Behaviour	2	E
2	MCM 834	Environments of Public Relations	2	E
3	MCM 836	Ethics & Social Responsibility in Advertising and Public Relations	2	E
4	MCM838	Management and Marketing Principles in Advertising and Public Relations	2	E
5	MCM 840	International Public Relations	2	E

Print Journalism

S/N	COURSE CODE	COURSE TITLE	CREDIT	STATUS
1	MCM 812	Science and Technology Reporting	2	E
2	MCM 814	Specialized Publications	2	E
3	MCM 826	Magazine Article Writing	2	E

Radio/Television & Film

S/N	COURSE CODE	COURSE TITLE	CREDIT	STATUS
1	MCM 822	Electronic News Production and Management	2	E
2	MCM 824	Educational Broadcasting	2	E
3	MCM 826	Topical Issues in Broadcasting	2	E
4	MCM 828	Docu-Drama Techniques and Production	2	E

NOTE: For graduation, students are expected to take and pass 20 Credits of Compulsory Courses, 8 Credits from the Candidate’s area of Specialization and 4 Credits from any area other than the candidate’s area of Specialization.