M.Sc. MASS COMMUNICATION

FACULTY OF HUMANITIES AND SOCIAL SCIENCES

DEPARTMENT OF MASS COMMUNICATION

PROPOSED PROGRAMME: M.Sc. MASS COMMUNICATION

March, 2020

M. Sc Mass Communication

Full Time Programme

Course List.

Harmattan Semester

(Compulsory Courses)

COURSE CODECOURSE TITLECREDITSTATUS
MCM 801Communication Theories2C
MCM 803Advanced Communication Research2C
MCM 805Population and Health Communication2C
MCM 807Multimedia Training for Communication Practice2C
MCM 809Applied Communication2C
MCM 899Research Project (Dissertation)5C
Total15

Courses in Areas of Specialization (Harmattan Semester)

(Print Journalism)

S/NCOURSE CODECOURSE TITLECREDITSTATUS
1MCM 811Technique of Editorial Writing and Critical Review2E
2MCM 813Newspaper and Magazine Organization Management and Production2E
3MCM 815Interpreting Urban Problems2E
4MCM 817Public Affairs Reporting2E

Advertising & Public Relations

S/NCOURSE CODECOURSE TITLECREDITSTATUS
1MCM 831Advertising and Society2E
2MCM 833Creative Workshop in Advertising and Public Relations2E
3MCM 835Media Workshop in Advertising and Public Relations2E
4MCM 837Advertising and Public Relations Campaign Management2E

Radio/Television & Film

S/NCOURSE CODECOURSE TITLECREDITSTATUS
1MCM 821Broadcast Station Operations Management2E
2MCM 823Advanced Radio Production Techniques2E
3MCM 825Advanced Production (TV & Film)2E
4MCM 827Radio and TV Digital Production2E

Rain Semester

(Compulsory Courses)

COURSE CODECOURSE TITLECREDITSTATUS
MCM 802Topical Seminar in Mass Communication2C
MCM 804Communication for Development2C
MCM 806Bibliography of Communication1C
Total5

Courses in Areas of Specialization (Rain Semester)

Advertising & Public Relations

1MCM 832Advertising and Consumer Behaviour2E
2MCM 834Environments of Public Relations2E
3MCM 836Ethics & Social Responsibility in Advertising and Public Relations2E
4MCM838Management and Marketing Principles in Advertising and Public Relations2E
5MCM 840International Public Relations2E

Print Journalism

S/NCOURSE CODECOURSE TITLECREDITSTATUS
1MCM 812Science and Technology Reporting2E
2MCM 814Specialized Publications2E
3MCM 826Magazine Article Writing2E

Radio/Television & Film

S/NCOURSE CODECOURSE TITLECREDITSTATUS
1MCM 822Electronic News Production and Management2E
2MCM 824Educational Broadcasting2E
3MCM 826Topical Issues in Broadcasting2E
4MCM 828Docu-Drama Techniques and Production2E

NOTE: For graduation, students are expected to take and pass 20 Credits of Compulsory Courses, 8 Credits from the Candidate’s area of Specialization and 4 Credits from any area other than the candidate’s area of Specialization.