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Library holdings – Marketing

LIST OF BOOKS ON MARKETING (UPDATED – JANUARY, 2016)
S/N Author Title Call mark Copy Year
1 Marshall G.W. Johnston M.W. Marketing Management HF 5415.M37   2015
2 Hunt C.S.& Mello J.E.  Marketing HF 5415.H85   2015
3 Perreault William D. (et…al) Basic Marketing: A Marketing Strategy Planning Approach 19th (ed.) HF 5415.13.M369   2014
4 Sharma Sandeep Insurance Marketing HG8102.S52   2014
5 Walker O. C. & Mullins J. W. Marketing Strategy: A Decision – Focused Approach. 8th Ed. HF5415.13.W35   2014
6 Perrault William D. et…al Basic Marketing: A Marketing Strategy Planning Approach HF5415.P47   2014
7 Palmer Adrian Principles of Services Marketing HF5415.13.P3242   2014
8 Peter J.P. & Donnelly J.H. A Preface to Marketing Management HF 5415.P48   2013
9 Peter J. P. & Dolley J.H. Marketing Management: Knowledge and Skills HF 5415.P48   2013
10 Lilien Gary L.  (et…al) Marketing Models HF 5415.13.L55   2013
11 Kotler Philip & Armstrong Gary Principles of Marketing 14th (ed.) HF 5415.K68   2013
12 Rai Alok Kumar Customer Relationship Managements Concepts and Cases 2nd (ed.) HF 5415.R.35   2013
13 Hawkins Del. I. & Mothers Baugh Consumer Behavior Building Marketing Strategy. 12th Ed. HF 5415.H39   2013
14 Kotler P. & Keller K. L. Marketing Management. 14th Ed. HF 5415.K68   2013
15 Kotler P. & Armstrong G. Principles of Marketing. 14th Ed. HF 5415.M369   2013
16 Gomez Mejia R. (et…al) Managing Human Resources 7th (ed.) HF5549.G64   2012
17 Ulrich Karl T. & Eppinger S.D Product Design and Development 5th (ed.) HD31.U47   2012
18 Hull C. John Options, Futures and other Derivatives HG6024.A3H85   2012
19 Faly John & Jobber David Foundations of Marketing. 4th Ed. HF 5415.F34   2012
20 Wilson Alan {et….al} Services Marketing: Integrated Customer Focus across  the firm HF 5415.S47   2012
21 Lucas Robert W. Customer Service: Skills for Success. 5th Ed. HF 5415. 5.L83   2012
22 Perreault William (et…al) Basic Marketing: A Marketing strategic Planning Approach HF 5415.P47   2011
23 Betch George E. Advertising and Promotion: An Integrated Marketing Communication Perspectives HF 5415.B45   2011
24 Smith PRZ, Zook Marketing Communication HF 5718.S65   2011
25 Rentz Kathryn (et…al) Lesikar’s Business Communication Connecting in a Digital World HF 5718.R46   2011
26 Futrell Charles Fundamental of Selling Customer for life through Service HF 5415.C72   2011
27 Crawford Merle (et…al) New Product Management HF 5415.13.K68   2011
28 Kotabe Masaaki Global Marketing Management HF5415.S65   2011
29 Solomon Michael R. Consumer Behavior: Buying, have and being 9th (ed.) HF5415.32.K37   2011
30 Karrdes Cline Cronley Consumer Behavior: Science and Practice HF 5429.S56   2011
31 Christopher Lovelock (et…al) Services Marketing: People, Technology, Strategy HF 5415.13.L68   2011
32 Arenas F. William (et..al) Contemporary Advertising and Integrated Marketing Communication HF 5837.A74   2011
33 Armstrong Gary (et…al) Marketing: An Introduction HF5415.A76   2011
34 David A. Aakar Marketing Research HF5415.2.M37   2011
35 Singh Harjit Retail Management : A Global Perspective: Text and Cases HF5429.S56   2011
36 Lllien G.L Marketing Models HF5415.13.L52   2011
37 Walker O.C. & Mullins J.W. Marketing Strategy: A Decision –Focused Approach HF5415.13.M3586   2011
38 George E. Belch (et…al) Advertising and Promotion HF5804.B45   2010
39 Kotter Philip Principles of marketing HF5415.K68   2010
40 Aaker David A. (et…al) Marketing Research 10th (ed.) HF5415.2.M37   2010
41 Clow Kennth E. Integrated Advertising: Promotion and Marketing Communication HF5415.C56   2010
42 Czinleota Michael Principles of International Marketing HF5415.C95   2010
43 Pillai R.S.N Modern Marketing Management: Theory and Practice HF5415.P55   2010
44 Panday V.S E-commerce and Mobile Communication Technology HF5548.32.P36   2010
45 Levibson Jay Conrad Guerrilla marketing for non Profit: 250 Tactics to Promote, Recruit, Motivate, and Raise more money HF5415.L48   2010
46 Marshall Greg W. and Mark W. Johnston Marketing Management HF5415.13.M37   2010
47 Kotler Philip (et…al) Marketing for Hospitality and Tourism HF5415.34.K68   2010
48 Fill Chris Marketing Communication Interactivity, Communities and Content HF5415.123.F55   2009
49 Cateora, Philip. R. (et…al) International Marketing HF5416.C37   2009
50 Jawadekar Waman  S. Management Information System: Text & Cases 4th (ed.) HF5548.2.J385   2009
51 Rudani R.B Basics of Marketing Management: Theory and Practice HF5415.13.R83   2009
52 Lauden C. Kenntte & Traver Guercio Carol E-commerce HF5548.32.L38   2009
53 Dave shaffey (et….al) Internet Marketing HF5415.I58   2009
54 Peter J. Donnelly Marketing Management     2009
55 Wilson M. S. Richard (et…al) Strategic Marketing Management HF5415129.W55   2009
56 Fischer E. Donald (et…al) Security Analysis and Portfolio Management HG4650.F57   2009
57 Merchant A. Kenneth Management Control System HF5667.3. M47   2009
58 Anifowose Abolaji Marketing of Financial Service HG1616.M3A597   2009
59 Jobber D. & Fahy J. Foundations of Marketing HF5415.F34   2009
60 Zeithaml Valarie et…al Services Marketing Integrated Customer Focus Across the Firm HF5415.Z45   2009
61 Tan Dan B. N Practical Auditing for U.G Courses HF5667.T36   2008
62 Orvile C. (et…al) Marketing Strategy HF5415.135.W35   2008
63 Kotler Philip & Armstrong Gary Principles of Marketing HF5415.K68   2008
64 Grawal  Dhruv (et…al) Marketing HF5415.G74   2008
65 Enihanselu Ayodele Basic Marketing HF5415.E54   2008
66 Ambler Tim Marketing and Bottom Line HF5415.A42   2008
67 Arens T. William (et…al) Contemporary Advertising HF5821.B62   2008
68 Fifield Paul Marketing Strategy Master Class HF5415.F54   2008
69 Harwood Tracy (et…al) Relationship Marketing HF5415.H37   2008
70 Kurtz L. David Principle of Contemporary Marketing HF5415.K87   2008
71 Johnson K. Johng Global Marketing HF5415.J64   2008
72 Jain Shridha Integrated marketing communication: Trends and Innovations HF5415.J35   2008
73 Beardwell Julie (ed.) (et…al) Human Resources Management HF5549.2.H86   2007
74 Etze J. Michael (et…al) Marketing HF5415.E89   2007
75 Jobber David Principles and Practice of Marketing HF5415.J63   2007
76 Meldrum Mike & McDonald Malcolm Marketing in a Nutshell HF5415.M45   2007
77 Koter Philip & Keller Lane Kevin A Frame work for Marketing Management HF5415.13.K63   2007
78 Futrell M. Charles ABC of Relationship Selling Through Service HF5438.25.F86   2007
79 Arens F. William Essential of Contemporary Advertising HF5821.A74   2007
80 McDonald Malcolm (et…al) Marketing Due Diligence HF5415.M37   2007
81 Hollensen Svend Global Marketing HF5415.H65   2007
82 Czinkota R. Michael (et…al) International Marketing HF1416.C95   2007
83 Benton W.C. Purchasing and Supply Management HF5437.B46   2007
84 Alsem Jam Hard Strategic Marketing HF5415.135.A57   2007
85 Hutt D. Michael (et…al) Business Marketing Management HF5415.H98   2007
86 McDonald Malcolm (et…al) Marketing Plans HF5415.M33   2007
87 Wood Burk Marian Essential Guide to Marketing Planning HF5415.W66   2007
88 Kerin A. Roger (et…al) Marketing: “The Core” HF5415.K45   2007
89 Young Anthony Profitable Marketing communications HF5415.13.Y69   2007
90 Imam-Bello L.B (et…al) Fundamental of Human Resource Management in Nigeria HF5549.B35   2007
91 Kent Ray Marketing Research HF5415.2.K46   2007
92 Schiffman G. Leon (et…al) Consumer Behavior HF5415.32.S35   2007
93 Lovelock Christopher (et…al) Services Marketing: People, Technology, strategy HF5415.L68   2007
94 Raman Meerakhi Business Communication  HF5415.R36   2006
95 Batra Advertising Management HF5821.B38   2006
96 Cockton Juanita Strategic Marketing in Practice HF5415.123.F55   2006
97 Fill Chris Marketing Communications HF5415.13.K68   2006
98 Odueyungbo Fela Business Management HF5415.13.N54   2006
99 Philip Hotler & Keller Kevin Lane Marketing Management HF5415.2.M35   2006
100 Ogunbunka M. Uju The Nigerian Discount Market Operations and Management HF5415.R87   2006
101 Malkotra K. Naresh Marketing Research     2006
102 Brown-Ruskin Ian Mastering Marketing HF5437.L39   2006
103 Lawal Taofeeq Organizational Purchase     2006
104 Kamen John A.U. Advertising Hf5821.J64   2006
105 Mohan Manendra Advertising Management HF5415.N93   2006
106 Nwaiwu Oliver Marketing of Financial Services HF5438.25.G46   2006
107 Ghosh shashi (et…al) How to Become a sales Professional     2006
108 Misiura Shashi Heritage Marketing     2006
109 Kotler Philip (et…al) Principles of Marketing HF 5415.M57   2006
110 Adam Arvidsson Brands HF5415.K64   2006
111 Leach Entrepreneurial HF5415.1255.A49   2006
112 Doyle Peter (et…al) Marketing Management and Strategies HB615.L43   2006
113 Thompson (et…al) Strategy Wining in the Brand Promotion HF5415.D75   2006
114 O’Guin Thomas (et…al) Advertising & Integrated Brand Promotion HD30.28.F56   2006
115 Lewicki  J. Roy (et…al) Negotiation HF5832.O44   2006
116 West Douglas (et…al) Strategic Marketing HD58.6.L49   2006
117 Chaffy Dava (et…al) Internet Marketing HF5415.135.W37   2006
118 Perreault D. Williams (et…al) Basic Marketing HF5415.I68   2006
119 Belch/ Belch Advertising and Promotion HF5415.P47   2006
120 Wells William (et…al) Advertising Principles and Practice     2006
121 Cooper r. Donald Marketing Research HF5415.2.S32   2006
122 Schmidt J. Marcus Marketing Research: An Int’l Approach HF5415.2.S34   2006
123 Jobber David (et…al) Foundation of Marketing HF5415.J63   2006
124 Balogun Bidemi Advertising Campaign Planning HF5415.B35   2006
125 McDonald Malcolm (et…al) Marketing Plans HF5415.M33   2006
126 Kotler Philip (et…al) Principles of Marketing HF5415.K63   2006
127 Kotler Philip (et…al) Marketing Management HF5415.13.K64   2006
128 Stokes David (et…al) Small Business Management & Entrepreneurship HF5415.135.S86   2006
129 Brassington Frances (et…al) Principles of Marketing HF5415.B63   2006
130 Bolaji B. Service Marketing and Management HD9980.5.B35   2006
131 Olayinka Kofo (et…al) Marketing Management Planning and Control HF5415.13.O43   2006
132 Cheverton Peter Key Marketing Skills HF5415.C54   2006
133 Johansson Johny Global Marketing: Foreign entry,  local marketing and Global Management HF5415.J64   2006
134 Lucas W. Robert Customer Service HF5415.5.L83   2005
135 Cateora R. Philip International Marketing HF1416.C37   2005
136 Eugene Joe-Onuorah-Onyeyili Advertising and Society HF5821.O69   2005
137 Ohiwerei Felix Nigeria’s Marketing Memoirs HF5415.122.A96   2005
138 Lee Kiefer Steve Carter Global Marketing Management HF5415.L33   2005
139 Alu O. Innocent Practical Approach to Marketing HF5415.A49   2005
140 Best J. Roger Market Based Management HF5415.B47   2005
141 Fill Chris (et…al) Business to Business Marketing HF5415.126.F55   2005
142 Chisanil Peter Marketing Research HF5415.2.C45   2005
143 Kimmel J. Allan (ed.) Marketing Communication HF5415.123.M37   2005
144 Adler B. Ronald (et….al) Communicating at work HF5718.A33   2005
145 Lawal Tafeeq Basic of Domestic and Foreign Purchasing HF5437.L39   2005
146 Lamb W. Charles (et…al) Essential of Marketing HF5415.L36   2005
147 Smith D. Brain Making Marketing Happen HF5415.S65   2005
148 Doole Isobe (et…al) Strategic Marketing Decision in Global Markets HF5415.D66   2005
149 Ferrel O.C. (et…al) Marketing Strategy HF5415.F47   2005
150 Gupta Vipin (et…al) Business  Policy and Strategic Management HF5415.135.B57   2005
151 Peterson A. Robert (ed.) Business Ethics HF5001.P48   2005
152 Perreault D. William Essentials of Marketing HF5415.M37   2005
153 Macintyre Ewan Business Law     2005
154 Alu O. Innocent Practical Approach Marketing     2005
155 Akinbade Johnson Public Enterprise & Privatization in Nigeria     2004
156 Ranchood Ashok Marketing strategies HF5415.135.R32   2004
157 Masterson Rosalined Marketing: An Introduction HF5415.M37   2004
158 Hughes Graham Marketing Communication HF5415.H84   2004
159 Smith P. R. Marketing Communication HF5415.   2004
160 Freire Mila (ed.) (et…al) Sub national Capital Markets in Developing Countries HF8899.S85   2004
161 Palmer Adrian Principles of Services Marketing HF5415.P35   2004
162 Roman Kenneth (et…al) How to Advertise HF5415.R66   2004
163 Claw E. Kenneth (et…al) Integrated Advertising, Promotion and Marketing Communication HF5415.C56   2004
164 Doole Isobel (et…al) International Marketing Strategy HF5415.D66   2004
165 Dowling Grahame The Art and Science of Marketing HF5415.D69   2004
166 Price Allan Human Resource Management HF5549.2.P75   2004
167 Arnould Eric et….al Consumers HF5415.32.A76   2004
168 Olujide J.O. (et…al) Element of Marketing Management HF5415.3.E44   2003
169 Hoffman Douglas K. (et…al) Marketing: Best Practices HF5415.M35   2003
170 Armstrong Gary Kotler Marketing HF5415.A74   2003
171 Perreaut D. Williams Essentials of Marketing HF5415.M37   2003
172 Hart Susan (ed.) Marketing Changes HF5415.M37   2003
173 Crawford Marle & Di Benedetto Anthony New Product Management HF5415.153.C72   2003
174 Cannon Tom Marketing Principles & Practice HF5416.5.C36   2003
175 Zikmud G. Williams Essentials of Marketing Research HF5415.2.Z57   2003
176 Kotler Phlilp Marketing Management HF5415.13.K68   2003
177 Cravens W. David Strategic Marketing HF5415.153.C72   2003
178 Jobber David (et…al) Selling and Sales Management HF5438.J63   2003
179 Wilson  Alan Marketing Research HF5415.2.W55   2003
180 Kent Raymond (et….al) Marketing Research HF5415.K46   2003
181 Michael Daniel Business Communication Today     2003
182 Noe A. Raymond  (et…al) Human Resources Management HF5549.2.H86   2003
183 Bovee L. Courtland (et…al) Business Communication Today HF5721.B68   2003
184 Ambler Tim Marketing and the Bottom Line HF5415.A42   2003
185 Dessler  Human Resources  Management HF5549.2.D47   2003
186 Keegan Haren Global Marketing Management HF5415.13.K44   2002
187 Trott Paul Innovation Management & New Product Development HF5415.153.T76   2002
188 Stokes David Marketing HF5415.S76   2002
189 The World Bank Building Institution for Market HF5470.B85   2002
190 Kotler Philip (et…al) Principles of Marketing HF5415.P35   2002
191   Consumer Behavior and Managerial Decision Making HF5415.3.K29   2002
192 David Stones Marketing HF5415.S76   2002
193 Malhotra Naresh K. Basic Marketing Research HF5415.2.M35   2002
194 McGoldrich Peter Retail Marketing HF5429.M34   2002
195 Walker Boyed (et…al) Marketing Management HF5415.13.M37   2002
196 Donaldson Bill (et…al) Marketing strategic Market Communication     2002
197 Odiboh Oscar Odion Integrated Marketing communication     2002
198 Boyd W. Harper Marketing  Management HF5415.D36   2002
199 David’s O. John Globalization and Business HF5686.C8B55   2002
200 Blocker J. Edward (et…al) Cost Management HF5415.32.S65   2002
201 Solomon R. Michael Consumer Behavior HF5387.V45   2002
202 Velasquez G. Manuel Business Ethics HF5718.22.R68   2002
203 Rotondo Jennifer (et…al) Presentation Skills for Managers HF5718.22.R68   2002
204 Sullivan Malcolm Retail Marketing HF5428.S85   2002
205 Steiner Bob Foreign Exchange and Money Market HG3853.S74   2002
206 Fill Chris  Marketing Communications: Contexts, Strategies and applications HF5415.123.F55   2002
207 Palmer Adrian Principles of Services Marketing HF5415.P35   2001
208 Clow E. Kenneth & Donald Baack Integrated Advertising, Promotion & Marketing Communication HF5415.123.C58   2001
209 Etzel J. Michael (et….al) Marketing HF5415.S74   2001
210 BlitheJim Essential of Marketing HF5415.B59   2001
211 Wilson M. S. Richard Strategic Marketing Management HF5415.135.W55   2001
212 Perry Ray Marketing Unwrapped HF5415.P37   2001
213 Armstrong Michael Human Resources Management Practice     2001
214 Kotler Philip (et…al) Principles of Marketing HF5415.P75   2001
215 Boyce Tim The Commercial Engineer’s Desktop Guide HF5381.A2. B69   2001
216 Akala  A. Alex Quantitative Techniques in Business HF5351.A53   2000
217 Molkwu-Bel Josef Principles of Advertising HF5415.O35   2000
218 Davey Rod Jadas Anthony How to be Better at Marketing Management HF5415.O38   2000
219 Brassington Frances (et…al) Principles of Marketing HF5415.B73   2000
220 Lambin Jacques Jean Market Driving Management HF5415.L36   2000
221 Simon L. Julian Principles of Advertising     2000
222 Tyson Shaun (et…al) Essentials of Human Resources management HF5549.T97   2000
223 Gosney W. John (et…al) Customer Relationship Management Essentials HF5415.5.G67   2000
224 Laudon C. Kenneth Management Information System HD30.213.L38   1999
225 Bly W. Robert Advertising Manager’s  Handbook HH5823.B36   1999
226 Zikmund William G. Essential of Marketing Research HF5415.2.Z57   1999
227 Sergeant Adrian Marketing Management for non-Profit HF5415.S27   1999
228 Ahupindi Ravi (et…al) Managing Business Process Flow HF5030.M36   1999
229 Train John Introduction to Marketing HF5415.F73   1999
230 Taylor Shirley Communication for Business HF5718.T39   1999
231 Diwan Parag Marketing Management HF5415.13,D59   1999
232 Ralls Garrett J. (et…al) Nature of Chaos in Business HF5351.R35   1999
233 Igweike K.I Hire Purchase HF5437.I49   1999
234 Appleby C. Robert Modern Business Administration HF5415.135.A66   1999
235 Cornelius Nelarine Human Resources Management HF5549.2.C67   1999
236 Adeleye A.S Marketing Principles and Practice HF5415.A34   1998
237 Albaum Gerald (et…al) International Marketing and Export Management HF5415.A42   1998
238 David Jobber Principles and Practice of Marketing HF5415.J63   1998
239 Paliwoda J. Stanley International Marketing HF1416.P35   1998
240 Hart Norman Business to Business Marketing Communication HF5415.126.H37   1998
241 Lieberman W. Ira (et…al) Privatization and Emerging Equity Markets     1998
242 Susannah Hart (et…al) Brand: The New Wealth Creators HF5415.3.B73   1998
243 Kroeger Lin Successful Business Presentation HF5718.22.K76   1997
244 Onkvisit Sak & Shaw J. John International Marketing HF1416.S52   1997
245 Rossiter R. John Advertising Communications & Promotion Management HF5821.A29   1997
246 White Sarah Marketing Basic HF5415.W45   1997
247 Cannon Tom Basic Marketing Principles & Practice HF5415.C36   1997
248 Cib Customer Service: Marketing and the Competitive  Environment HF5415.C87   1997
249 Farese Schneider Louis (et…al) Marketing Essential HF5415.F37   1997
250 Mark Gabbott (ed.) (et…al) Contemporary Services Marketing Management HF5415.13.C66   1997
251 Torrington Derek (et…al) Personnel Management HF5549.T67   1995
252 Adnan Buckley (ed.) Women in Management HF6054.3.V56   1995
253 Kerin A. Roger Strategic Marketing Problem HF5415.135.K47   1995
254 Maltinho Luiz Cases in Marketing Management HF5415.13.M68   1995
255 Massigham Lester (et…al) Marketing Case Studies HF5415.M37   1995
256 Carson David (et…al) Marketing and Entrepreneurship in SMES HF5415.13.M34   1995
257 Tull S. Donald (et…el) Marketing Research  HF5415.2.T85   1995
258 Hackett Graham (et…al) Quantitative Method HF5691.H33   1994
259 Harris Phil European Business and Marketing HF5415.H37   1994
260 Reid Anne Management Training Interventions HF5549.5.T73   1993
261 Clarke G. Darral Marketing analysis and Decision Making     1993
262 Majaro Simon The Essence of Marketing HF5415.M35   1993
263 Schuler S. Randall Managing Human Resources HF5549.2.S24   1993
264 Walker Orville  Marketing Strategy, Planning and Implementation HF5415.13.W24   1992
265 Apcon Marketing Politics HF5415.M37   1992
266 Galloway R.L. Statistics for Marketing and Business HF1017.G35   1992
267 Davies Eric & Davies Barry Successful Marketing in a Week HF5415.D38   1992
268 Mitrani Atain (et…al) Competency Base Human Resource Management HF3349.2.M58   1992
269 Moutinho Luiz Problems in Marketing HF5415.M68   1991
270 Chisall M. Peter The Essence of Marketing     1991
271 Bellamy C.& Child G.D Common Market Law of Competition HF5470.B45   1991
272 Clifton H.D. Business Data System HF5548.C54   1990
273 Moutin H.O. Luiz Cases of Marketing Management HF5415.13.M69   1990
274 McCarthy E. Jerome Basic Marketing HF5415.M33   1990
275 Marchington Mick Changing Patterns of Employee Relations HF5549.4.M37   1990
276 Dodge H. Robert & Zikmund G. Williams A Collection of Cases in Marketing Management HF5415.13. D63   1987
277 Eyre, E.C. Business Communication HF5718.E97   1987
278 Davidson Hugh Offensive Marketing HF5415.D38   1987
279 Bearden (et…al) Marketing Principles & Perspective     1987
280 Enis M. Ben & Cox K. Keith Marketing Classics HF5415.E65   1985
281 Rodger W. Leslie Statistic for Marketing HF1017.R63   1984
282 Britt Henderson Steuart (et…al) Marketing Management and Administrative Action HF5415.13.M35   1983
283 Tampoc M. Successful Business Computing HF445.T36   1982
284 Graham H.T Human Resources Management HF5549.G73   1980
285 Skinner W.G Commerce for Secretarial and Business Studies     1980
286 Ronald Warson Business Calculations HF5691.W37   1979
287 Plumbley P.R Recruitment and Selection HF5549.S38   1974