ENHANCING STUDENT SUPPORT: EXPLORING THE POTENTIAL OF ARTIFICIAL INTELLIGENCE IN SCHOOL COUNSELLING AND GUIDANCE SERVICES

Abstract

This paper delves into the transformative potential of Artificial Intelligence (AI) in revolutionizing school 
counselling and guidance services. As educational institutions increasingly adopt AI technologies, it becomes 
imperative to explore how these innovations can enhance student support systems. The paper argues that AI can 
provide personalized, data-driven insights that enable counsellors to identify and address students' academic, 
emotional, and social needs more effectively. By leveraging AI tools, such as predictive analytics, Chatbots, and 
virtual counselling platforms, schools can offer timely interventions and support tailored to individual student 
profiles. Additionally, AI can streamline administrative tasks, allowing counsellors to focus more on direct student 
engagement. Despite the promising benefits, the paper also highlights ethical considerations, such as privacy 
concerns and the need for human oversight to ensure empathetic and context-sensitive interventions. By 
synthesizing current research and expert opinions, this paper aims to provide a comprehensive overview of AI's 
potential to enhance school counselling and guidance services, while advocating for a balanced integration that 
preserves the essential human element in student support. The paper concludes with recommendations for future 
research and practical implementation strategies to maximize the benefits of AI in educational settings.