IMPACT OF ENTREPRENEURSHIP MODELS APPLICATION ON THE CREATIVE ECONOMY IN SMALL AND MEDIUM-SIZED BUSINESSES IN OGUN STATE.

Abstract

This study investigated technopreneurship and circular business model applications on the creative economy of small and medium-sized enterprises (SMEs) in Ogun state, Nigeria. A descriptive survey research design was used in the study. The sample comprised of 95 owners and managers from different business sectors like Fashion and Arts, Digital Media as well as AgroProcessing. A structured questionnaire was used to elicit responeses for the study.  The mean, standard deviation, rank order and One-Way Analysis of Variance (ANOVA) statistics were used to analyze the data.  The results of the analysis showed that techno-preneurship has a significant impact on the creative economy among small and medium-sized enterprises (SMEs) in Ogun State. Also, circular business models have a significant impact on innovation and value creation within the creative economy of small and medium business (SME) in Ogun State The study concluded that integrating innovative and sustainable entrepreneurship models can substantially strengthen the performance and viability of small and medium-sized enterprises (SMEs) within the creative economy. It was recommended that capacity-building programes, supportive policy frameworks, and collaborative innovation networks to accelerate the adoption of these models