Al-Hikmah University Journal

This paper delves into the transformative potential of Artificial Intelligence (AI) in revolutionizing school counselling and guidance services. As educational institutions increasingly adopt AI technologies, it becomes imperative to explore how these innovations can enhance student support systems. The paper argues that AI can provide personalized, data-driven insights that enable counsellors to identify and address students' academic, emotional, and social needs more effectively. By leveraging AI tools, such as predictive analytics, Chatbots, and virtual counselling platforms, schools can offer timely interventions and support tailored to individual student profiles. Additionally, AI can streamline administrative tasks, allowing counsellors to focus more on direct student engagement. Despite the promising benefits, the paper also highlights ethical considerations, such as privacy concerns and the need for human oversight to ensure empathetic and context-sensitive interventions. By synthesizing current research and expert opinions, this paper aims to provide a comprehensive overview of AI's potential to enhance school counselling and guidance services, while advocating for a balanced integration that preserves the essential human element in student support. The paper concludes with recommendations for future research and practical implementation strategies to maximize the benefits of AI in educational settings.