Al-Hikmah University Journal

The Yoruba people, with their rich heritage and vibrant traditions, have contributed significantly to the musical landscape through their rhythms, percussion, religious themes, dance elements, and language. This paper examined Yoruba culture and its influence on the development of modern popular music. The findings revealed that Yoruba culture holds a significant place in both traditional and modern contexts. Its influence on the development of modern popular music is undeniable, as seen through the incorporation of Yoruba rhythmic patterns, percussion, religious themes, dance styles, and vocal techniques in various genres. Yoruba music, with its complex rhythms, call-andresponse structures, and vibrant instruments, continues to captivate audiences and inspire musicians worldwide. Furthermore, Yoruba culture extends beyond music, encompassing a wide range of artistic expressions, religious practices, social structures, and culinary traditions. Its rich heritage, deeply rooted in mythology, spirituality, and community values, has shaped the identity and worldview of the Yoruba people and continues to thrive in their communities and diaspora. Therefore, people should explore Yoruba Music by taken the time to listen to traditional Yoruba music and familiarize yourself with its distinct rhythms, instruments, and vocal styles. This can deepen your understanding of Yoruba culture and its musical traditions. There should be creation of a proper distribution network that all labels/artists must go through and having accreditation of distributors through government policy.