Al-Hikmah University Journal

Undergraduates are now involved in the use of social media, which determines their career choice. Therefore, this study investigated the influence of social media on the career choices of undergraduates in Plateau State, Nigeria. The study employed a descriptive survey method. A self-designed instrument titled the Social Media and Career Choice Questionnaire (SMCCQ) was used to collect relevant data. A total of 210 respondents were chosen using a simple random sampling technique. Variables such as age, gender, university type, and level were also considered. Mean and rank order analysis were used to answer the research question, while four hypotheses were tested using a t-test and Analysis of Variance (ANOVA) statistics at the 0.05 level of significance. The findings of this study revealed that the involvement of undergraduates in the use of social media has both a negative and positive impact on their career choices. The finding also reveals that the use of social media depends on individuals. The findings reveal that there is no significant difference in the influence of social media on the career choice of undergraduates based on gender, age, and university type, and there is a significant difference in the influence of social media on the career choice of undergraduates based on level. Based on the findings of this study, it is recommended that stakeholders in institutions sensitize undergraduates to the appropriate usage of social media, such as acquiring knowledge and dissemination of useful information and socializing in an acceptable way.