Al-Hikmah University Journal

This study examined impact of e-marketing on the development of entrepreneurship skills in lagos state. One research question guided the study. The study adopted descriptive survey design. A total of 50 entrepreneurs in Ojo business axis of Ojo local government area of Lagos State formed the population for this study and the entire population was studied, this is owing to the small number of the subject involved in the study. Twenty (20) items structured questionnaire validated by three (3) experts was used for data collection. The pilot study conducted yielded reliability co-efficient of 0.87 using Cronbach alpha which was high enough for the instrument to be considered reliable. Mean and standard deviation were used to analyze the research questions. The findings revealed among others that that, e-marketing impact positively on business in a number of important ways. It was recommended among others that Customer-orientated - entrepreneurs must be committed to creating customer value through the provision of innovative products / services.