Al-Hikmah University Journal

The present research attempts to investigate contributions of digital financing platforms available for sustainability of marketing activities of consumable goods sellers in Mandate market Ilorin, Kwara State. One research question and hypotheses guided the study. A survey research design was adopted. The population was 300 consumable goods sellers registered with ministry of commerce and co-operative, Mandate market Ilorin, Kwara State while Simple random sampling technique was used to select 169 consumable goods sellers using Kreje and Morgan (1975) sample size determination. A-10 items structured questionnaire validated by 3 experts was used for data collection. The pilot study conducted yielded a reliability coefficient of 0.96 which was high enough for the instrument to be considered reliable. Mean and the standard deviation was used to analyze the findings. The findings revealed that digital financing platforms have contributed immensely in sustainability of marketing activities of consumable goods sellers in Mandate market Ilorin, Kwara State. Based on the findings, it was recommended that regulators of digital finance platforms should introduce or modify specific licenses for enhancing sustainability of marketing activities of consumable goods sellers.