Al-Hikmah University Journal

This study investigated the relationship between mass media campaign awareness and the perception of men in Ibadan North East Local Government Area, Ibadan, Oyo State, Nigeria, towards prostate cancer detection, prevention, and treatment, as the literature shows paucity of studies on the subject. The study was guided by selective perception theory and framing theory. Three research questions and one hypothesis were formulated. Descriptive survey research was adopted. The study population is comprised of all adult males (40 years of age and above) living in Ibadan North East Local Government area. The sample size was determined from the total number of male residents in the study area using the Taro Yamane formula, with a sample size of 400 men. 300 of the questionnaires were completed and returned, which indicates a response rate of 75% from the respondents. A self-constructed questionnaire titled: Mass Media Campaign Awareness and Perception of Men in Ibadan North East Local Government Area, Ibadan, Oyo State, Nigeria Questionnaire (IMCAP) (r = 0.938) was used. The collected data were analysed using descriptive and inferential statistics. Results showed that the level of awareness of prostate cancer among men in Ibadan North East LGA is low (x = 2.26). The level of perception of men in Ibadan North East Local Government Area, Ibadan, Oyo State, Nigeria, on the issue of prostate cancer is low (x = 1.75). Also, the source of information via electronic media, print media, and social media to men in Ibadan North East Local Government Area, Ibadan, Oyo State, Nigeria, is very bad (x = 1.40). Finally, there is a significant relationship between level of awareness and perception of prostate cancer among men in Ibadan North East Local Government Area, Ibadan Oyo State Nigeria (0.901, P<0.01). The level of awareness showed positive relationship, with perception. It is therefore recommended that various private parastatals, NGO’s and even government in Ibadan should sponsor more prostate cancer campaigns on various media platforms and that more emphasis should be placed on the potential of early detection, treatment and palliative care should be taken serious by those campaigns.