Al-Hikmah University Journal

The study investigated social media adoption for lecturers’ work engagement in public universities in Rivers State. There were three research questions and three null hypotheses which guided the study. The study employed descriptive survey design. Population of the study was all the lecturers in the three public universities in Rivers State out of which 300 lecturers were sampled for the study using simple random sampling technique. Instrument adopted for gathering data was questionnaire titled “Social Media Adoption and Lecturers Work Engagement Questionnaire” (SMALWEQ). The questionnaire was face and content validated by three Measurement and Evaluation experts at the University of Port Harcourt. Reliability of the instrument was estimated as 0.81 using Cronbach Alpha statistics. Research questions raised were answered using mean and standard deviation while the hypotheses were tested using z-test at 0.05 level of significance. The result of the study indicated that the lecturers perceived that social media can promote collaboration but requires relevant auxiliary systems to be effective. It was also revealed that social media adoption can make communication seamless and promote knowledge sharing in the process of lecturers’ work engagement but challenges such as poor internet services as well as the fact the social media is not usually suitable for all kind of activities carried out by the lecturers. It was recommended that lecturers should be trained especially in the adoption of social media for their various work engagements in the Universities.