Al-Hikmah University Journal


Al-Hikmah University Central Journal

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AN ANALYSIS OF THE LANGUAGE OF INTERNET ADVERTISEMENT OF SOME SELECTED FACEBOOKS BLOGS

ABDULWAHAB U.M., Raihanu Falalu, Kauwa Ibrahim & Aliyu Hassan

Abstract


This research title “An analysis of the language of internet advertisement of some selected Facebook blogs” focus on examining the language used by internet advertisers in order to persuade prospective customers to patronize their products. The research makes use of stylistic (foregrounding) theory to examine five (5) internet advertisements collected from Bella naija and Linda Ikeja blogs. The findings of the study reveal a significant use of graphological, morphological, and syntactical deviations in the selected advertisement. The system of advertisement mostly deviate from the graphological, syntactic and stylistic usage in Laacasera drinks, Rice Krispies, GLO Nigeria, MTN Nigeria, and Nivea crème. Similarly, the advertisement agencies should adopt the use of internet more than any other advertisement media because is the medium that is faster and widely used by different individuals both old and young and with the rapid growth in technology.

Keywords: Analysis, Language of internet, Advertisement, Facebook blogs and Nivea crème
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