Al-Hikmah University Journal


Al-Hikmah University Central Journal

Our Academic Journal provides information on the latest emerging trends and developments in these ever-expanding subjects:.

EFFECTIVE POINT OF SALE (POS) SERVICE DELIVERY AND REPURCHASE BY CUSTOMERS OF COMMERCIAL BANKS IN NIGERIA

Juliet Mbanaso & Mohammed Isa Kida (Ph.D.)

Abstract


The study assesses the effect of Point of Sale (POS) services on repurchase by customers of Commercial Banks in Nigeria with Maiduguri Metropolis, Borno State as the window for data. The study was a survey in nature. GTB customers in Maiduguri, Borno State was target population of the study. Simple Random Sampling Technique was used to draw a sample of 371 respondents. The research instrument used for this study was a structured questionnaire. The data were analysed using frequency count and its equivalent percentages score as well as Likert scale to describe the demographic information of the respondents and to address the objectives of the study and answered the research questions. The result of the study indicates that majority 96.7% of the respondents opine that POS service has positive effect on customer repurchase. It is therefore, recommended that the bank should ensure effective service delivery by its vendors and encourage the use of POS in other to improve the standard of electronic Banking in Nigeria.

Keywords: Point of Sale (POS), Service Delivery, Repurchase, E-Banking
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