Al-Hikmah University Journal

As a country marked by cultural and linguistic diversity, and where Islam constitutes a significant portion of the population, effective communication is vital for religious outreach. This paper explores the potential of Artificial Intelligence (AI) in enhancing interpersonal communication strategies for Islamic propagation (da’wah) in Nigeria. Traditional da’wah methods, while impactful, face limitations in scale and accessibility. This study examines how AI technologies such as chatbots, Natural Language Processing (NLP), and data analytics can be integrated into da’wah efforts to address these challenges. AI-driven tools offer promising solutions by enabling more personalized, scalable, and culturally sensitive religious outreach. The paper also discusses ethical considerations, emphasizing the need for oversight by qualified Islamic scholars to ensure theological accuracy and respect for cultural nuances. It recommends a collaborative approach involving AI developers, communication experts, and religious scholars to harness AI’s full potential in advancing Islamic propagation. Ultimately, this study highlights the transformative role AI could play in the future of da’wah in Nigeria, provided it is implemented responsibly and ethically.