Al-Hikmah University Journal


Al-Hikmah University Central Journal

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NIGERIAN POP MUSIC AND THE GLOCALISATION OF CULTURE

Wonuola Tajudeen

Abstract


This paper studies the phenomenon of Nigerian pop music and its role in the glocalisation of culture. Glocalisation refers to the adaptation and integration of global influences into local contexts, resulting in the emergence of unique cultural expressions. Nigerian pop music, often referred to as "Naija music," has experienced significant growth and influence both within Nigeria and on the global stage. This paper examines the historical development, key characteristics, and cultural significance of Nigerian pop music, while also discussing the ways in which it has embraced global influences and contributed to the glocalisation of Nigerian culture. The analysis draws on a range of scholarly articles, books, and online resources to provide a comprehensive understanding of this vibrant and dynamic musical genre.

Keywords: Glocalisation, Nigerian Pop Music, Culture
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