View of EFFECT OF HUMOUR IN TELEVISION COMMERCIALS ON BRAND KNOWLEDGE, ATTITUDE AND PURCHASE INTENTIONS AMONG FAST MOVING CONSUMER GOODS (DETERGENT) CONSUMERS IN LAGOS

Return to Article Details EFFECT OF HUMOUR IN TELEVISION COMMERCIALS ON BRAND KNOWLEDGE, ATTITUDE AND PURCHASE INTENTIONS AMONG FAST MOVING CONSUMER GOODS (DETERGENT) CONSUMERS IN LAGOS Download Download PDF