INTERACTIVE ARTIFICIAL INTELLIGENCE AS A STRATEGIC COMMUNICATION TOOL FOR ACHIEVING QUALITY EDUCATION GOAL IN NIGERIA: PROSPECTS AND OBSTACLES

Abstract

This study investigates the potential of interactive artificial intelligence (AI) technologies as a strategic 
communication tool in enhancing communication strategies for sustainable development goal on quality education 
(SDG4) in Nigeria. As the country faces pressing sustainability challenges towards achieving the quality education 
goal, effective communication is crucial in fostering public awareness and driving collective action. Hence, this 
conceptual effort seeks to explore how interactive AI-driven solutions can facilitate the dissemination of sustainable 
quality education messages, drive engagement, and promote sustainable education practices among the Nigerian 
audiences. By reviewing relevant literature and deploying narrative review, the study identifies key opportunities 
including the ability of interactive AI to enhance personalise educational content for diverse audiences, automate 
and scale communication efforts, and provide data-driven insights to optimise effective campaign centered on 
quality education. However, the study also highlights significant challenges, such as data privacy concerns, potential 
biases in AI algorithms, and the need for technological infrastructure and digital literacy. To address these 
challenges and maximise opportunities, the study offers policy recommendations such as establishing robust data 
protection regulations, cross industry partnership among education stakeholders, promoting transparency in AI 
processes, and investing in digital education and infrastructure. These measures aim to ensure ethical deployment of 
AI and enhance the effectiveness of AI-driven communication strategies in achieving the quality education of 
Nigeria.