NIGERIAN POP MUSIC AND THE GLOCALISATION OF CULTURE

Abstract

This paper studies the phenomenon of Nigerian pop music and its role in the glocalisation of culture. Glocalisation 
refers to the adaptation and integration of global influences into local contexts, resulting in the emergence of unique 
cultural expressions. Nigerian pop music, often referred to as "Naija music," has experienced significant growth and 
influence both within Nigeria and on the global stage. This paper examines the historical development, key 
characteristics, and cultural significance of Nigerian pop music, while also discussing the ways in which it has 
embraced global influences and contributed to the glocalisation of Nigerian culture. The analysis draws on a range of 
scholarly articles, books, and online resources to provide a comprehensive understanding of this vibrant and dynamic 
musical genre.