UTILIZATION OF AI IN INTERPERSONAL COMMUNICATION STRATEGIES FOR EFFECTIVE ISLAMIC PROPAGATION IN NIGERIA

Abstract

As a country marked by cultural and linguistic diversity, and where Islam constitutes a significant portion of the 
population, effective communication is vital for religious outreach. This paper explores the potential of Artificial 
Intelligence (AI) in enhancing interpersonal communication strategies for Islamic propagation (da’wah) in Nigeria. 
Traditional da’wah methods, while impactful, face limitations in scale and accessibility. This study Artificial Intelligence, Interpersonal Communication, Islamic Propagation, Nigeria examines how AI 
technologies such as chatbots, Natural Language Processing (NLP), and data analytics can be integrated into da’wah 
efforts to address these challenges. AI-driven tools offer promising solutions by enabling more personalized, scalable, 
and culturally sensitive religious outreach. The paper also discusses ethical considerations, emphasizing the need for 
oversight by qualified Islamic scholars to ensure theological accuracy and respect for cultural nuances. It recommends 
a collaborative approach involving AI developers, communication experts, and religious scholars to harness AI’s full 
potential in advancing Islamic propagation. Ultimately, this study highlights the transformative role AI could play in 
the future of da’wah in Nigeria, provided it is implemented responsibly and ethically.