YORUBA CULTURE AND ITS INFLUENCE ON THE DEVELOPMENT OF MODERN POPULAR MUSIC
Keywords:
Yoruba culture, influence, development, modern popular music.Abstract
The Yoruba people, with their rich heritage and vibrant traditions, have contributed significantly to the musical
landscape through their rhythms, percussion, religious themes, dance elements, and language. This paper examined
Yoruba culture and its influence on the development of modern popular music. The findings revealed that Yoruba
culture holds a significant place in both traditional and modern contexts. Its influence on the development of modern
popular music is undeniable, as seen through the incorporation of Yoruba rhythmic patterns, percussion, religious
themes, dance styles, and vocal techniques in various genres. Yoruba music, with its complex rhythms, call-and
response structures, and vibrant instruments, continues to captivate audiences and inspire musicians worldwide.
Furthermore, Yoruba culture extends beyond music, encompassing a wide range of artistic expressions, religious
practices, social structures, and culinary traditions. Its rich heritage, deeply rooted in mythology, spirituality, and
community values, has shaped the identity and worldview of the Yoruba people and continues to thrive in their
communities and diaspora. Therefore, people should explore Yoruba Music by taken the time to listen to traditional
Yoruba music and familiarize yourself with its distinct rhythms, instruments, and vocal styles. This can deepen your
understanding of Yoruba culture and its musical traditions. There should be creation of a proper distribution network
that all labels/artists must go through and having accreditation of distributors through government policy.