PRODUCT INNOVATION KNOWLEDGE AND EMPLOYEE PERFORMANCE OF CONFECTIONERY BUSINESS IN ILORIN METROPOLIS

Abstract

Food and beverage production strongly dominates the private manufacturing sector in Myanmar. It is quite interesting to learn that various food processing industries are providers of peoples’ daily needs, which include not only food for breakfast and fast food but also as gifts for those paying respect. In this regards, these industries provide not only demand for market and consumers but also compete with various foreign brands so innovation is crucial in these industries. Nigeria food industry comprises of several distinctive segments and specifically the confectionery industry, which includes baked goods (bakery products) like biscuits, crackers, cookies, bread, cakes and confectionary products. The Bakers’ confection, called flour confections, includes sweet pastries, cakes and similar baked goods. Sugar confectionary includes sweets, candy, candied nuts, chocolates, chewing gum and bubblegum, sweetmeats and other confections that are made primarily of sugar.

In the North Central particularly in Kwara State, flour based confectionery business are more dominant (Amue & Adiele, 2023). However, in the last years, the food sector has transformed as the range of