Influence of Social Media on Academic Achievement in Financial Accounting among Business Education Students in Colleges of Education in Southwest, Nigeria

Abstract

The study focused on the influence of social media and academic achievement in financial accounting among business education students in colleges of education in Southwest, Nigeria. Two research questions and one null hypothesis guided the study. The study adopted descriptive survey research design, while the population consisted of 571 students at 200 level students in seven colleges of education across the six states of southwest, Nigeria during 2024/2025 academic session. Total enumeration census sample and sampling technique was used for the study. A structured questionnaire and Financial Accounting Achievement Test (FAAT) were used to gather data for the study. Descriptive statistics were used to answer research questions, while linear regression analysis was used.  Findings revealed among others are factors that determine Business Education students academic achievement in Financial Accounting. It was equally 
noted that social media usage has significant influence on academic achievement in financial accounting among business education students in colleges of education in Southwest, Nigeria. Also, it was recommended among others that Financial Accounting lecturers should adopt digital technologies in teaching and learning of courses so that the Business Education students will maximize the benefits of using social media for learning.