CONTRIBUTIONS OF DIGITAL FINANCING PLATFORMS AVAILABLE FOR SUSTAINABILITYOF MARKETING ACTIVITIES OF CONSUMABLE GOODS SELLERS IN MANDATE MARKETILORIN, KWARA STATE

Abstract

The present research attempts to investigate contributions of digital financing platforms available for
sustainability of marketing activities of consumable goods sellers in Mandate market Ilorin, Kwara State. One
research question and hypotheses guided the study. A survey research design was adopted. The population was
300 consumable goods sellers registered with ministry of commerce and co-operative, Mandate market Ilorin,
Kwara State while Simple random sampling technique was used to select 169 consumable goods sellers using
Kreje and Morgan (1975) sample size determination. A-10 items structured questionnaire validated by 3 experts
was used for data collection. The pilot study conducted yielded a reliability coefficient of 0.96 which was high
enough for the instrument to be considered reliable. Mean and the standard deviation was used to analyze the
findings. The findings revealed that digital financing platforms have contributed immensely in sustainability of
marketing activities of consumable goods sellers in Mandate market Ilorin, Kwara State. Based on the findings,
it was recommended that regulators of digital finance platforms should introduce or modify specific licenses for
enhancing sustainability of marketing activities of consumable goods sellers.