Determinants of the Adoption of Non-Interest Financial Services in Nigeria

Abstract

This study examined the behavioural determinants of the adoption of non-interest financial services in Nigeria using the Theory of Planned Behaviour (TPB). Specifically, it investigated the effects of attitude, subjective norms, and perceived behavioural control on behavioural intention and assessed the influence of behavioural intention on actual adoption. A quantitative cross-sectional survey design was employed, and primary data were collected from 145 respondents using a structured questionnaire. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings revealed that attitude and subjective norms positively and significantly influenced behavioural intention, whereas perceived behavioural control had no significant effect. Behavioural intention significantly predicted actual adoption and mediated the relationships between attitude, subjective norms, and actual adoption. 
The study concludes that favourable perceptions and social influence are the major drivers of non-interest financial service adoption in Nigeria. The findings provide useful insights for policymakers and financial institutions seeking to enhance financial inclusion through increased awareness, customer education, and supportive regulatory policies.