HARNESSING LANGUAGE FOR ENVIRONMENTAL ADVOCACY AND ACTIVISM IN NIGERIA

Abstract

This paper conducts research into the linguistic techniques of the Nigerian environmental campaigns to promote climate and safe environment. The research study employed a qualitative research design, which involved the analysis of campaign materials in terms of posters, radio jingles, social media messages, and community outreach scripts in different regions in Nigeria. A content analysis was utilized to determine patterns of recurring language use, The study reveals that three major dimensions of language use are the application of emotional appeals, imperative statements and inclusion phrases to better appeal to the people; the use of storytelling, repetition of slogans and the use of scientific language to better understand the Nigerian diverse cultural and linguistic environment and the adaptability of the language style to the audience. Results highlight the necessity of culturally sensitive and audience-targeted communication to support environmental activism and mass action. The paper concludes that successful communications should be a balance between emotional appeal and technical comprehension, and should be adapted to the sociolinguistic realities of the audience targeted, to influence them to take a significant behavior change to more sustainable energy practice